Discovering Public Relations: An Introduction to Creative and Strategic Practices
Product details
| Management number | 232068039 | Release Date | 2026/06/18 | List Price | US$30.90 | Model Number | 232068039 | ||
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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Read more
| ASIN | B0CMJSF2QS |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1071878279 |
| Edition | 2nd |
| Language | English |
| File size | 33.1 MB |
| Page Flip | Enabled |
| Publisher | SAGE Publications, Inc |
| Word Wise | Not Enabled |
| Print length | 485 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | November 18, 2023 |
| Enhanced typesetting | Enabled |
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